About Me

Hello, I’m Alice Graves

About Spark Your Passion

I founded Spark Your Passion through my desire to help as many people as possible step into the future they deserve. After 10 years working within the corporate world I have spent over 5000 hours interviewing people, understanding what challenges they face and what problems they are trying to overcome and then helping them overcome these problems. I have become an expert in people; seeing what is not said and getting people to where they need to be. 

My passion and strength is getting people to believe in themselves and to take that step into the future they deserve.

I work with people who want to step out of the corporate world and start something of their own. I am able to tap into the parts of themselves they have kept hidden and give them a voice. I help my clients step powerfully, confidently and passionately into their new future. 

About Alice

I worked for 10 years within the corporate environment and I loved my work. I also realised that I had spent the best part of the last ten years looking for external validation; knowing I was good at what I did, but not really believing it. I wanted to step into a bolder, more confident version of myself where I no longer worried what other people thought of me. I wanted to just be free to be me with no judgement. To live my life my way with no regrets. I knew this version to me existed, but for some reason I was scared to let her out. 

I invested in myself and hired a coach. Working with my coach it became clearer to me who I wanted to be and how I could step into this other version of myself. I was able to trust myself and my decisions 100%, I no longer needed external validation, and finally I no longer worried so much what others thought of me!

I felt a deep rooted sense of power and calm when I finally felt aligned with who I was. It was great to just be ok with who I was and no longer base my ‘success’ on what others thought of me.  

The change I went through impacted all areas of my life especially work. Being more confident meant I was no longer nervous to put myself out there, push for the promotion, stand-up for what I thought was right, work on projects I knew were a bit out of my depth. Throughout the next few years of my career I also found it hugely rewardly to help others achieve what I had. To help people really believe in themselves and start living the life they want, instead of waiting on the side lines. Seeing what they couldn’t quite see in themselves and bringing it out of them. 

That is what led me to start Spark Your Passion. I don’t want anyone to have to live a life that doesn’t have passion and excitement due to lack of belief in themselves and fear of judgement by others.

I want to show people that they can be who they desire to be and have the future they deserve. They don’t need to keep waiting, or doubting themselves.

I work with people who are dedicated to making that change. All my clients are very different, but one thing they have in common is a drive to step out of the corporate world and do something different and when they have finished working with me, that is exactly what they have achieved. 

If reading this excites you, then let’s connect and see if I can help you too! 


I was frustrated, lacking motivation and completely stuck in my career as a Life Purpose Coach. Working with Alice was an incredible opportunity to organise ideas and focus on the things I needed to pay attention to. In the 3 months we worked together, I cleared up my mind and was able to get out of my comfort zone to activate my professional side. It was time well spent, I could put together a plan that works for me and is sustainable, to find what really works for me, what really makes me feel comfortable, without trying to fit in what everyone else is doing. Now, I feel more secure, confident and motivated to be more active and continue pursuing constant improvements to develop my full potential. I’m so glad I had the opportunity to have her as my coach, she knows she’s doing and I can definitely notice a big change in my mindset, now I believe more in myself.

Thanks Alice!

Marian Contenti



Alice is an excellent coach. She is able to get deep into the issues that you are facing by asking powerful questions and by holding the space for you. You are bound to leave the session feeling complete & also with an action plan.

Tahir Navqi

I went to Alice having lost my motivation for almost everything I wanted to do in life. My head was wrapped around something so distracting and toxic for me that I couldn’t do what i needed to do to move forward. Working with Alice has been life changing. She helped me figure out what I was really feeling and not by telling me what that was. She made me hone in on my thoughts, feelings and what they truly were to me. A few weeks later and Im in the process of doing those things I love and now Im not afraid to put what I love first. She works with what you need that specific day/week. I was all over the place with things I needed or felt and she never once made me feel like I should focus on something else. She made me feel heard, understood and human. She comes in being real and confident which is what I needed. She has truly helped me when I needed it most. I don’t have enough kind words to say about her. She’s amazing. 

Elsa M

If the above sounds interesting to you
contact me to find out more

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